30. The Economics of the Brassware Industry of Moradabad

Structural Mechanics

The Moradabad brassware industry, protected under GI status, is India's largest hub for brass and metal alloy handicrafts. The cluster relies on traditional sand-casting, sheet-metal spinning, and manual engraving techniques, combined with modern electroplating and powder-coating processes. The industry is highly export-oriented, with Moradabad brassware supplying major global home-decor and giftware markets. The cluster faces economic challenges from high energy costs and strict environmental standards regarding metallurgical emissions.

[Imported Copper & Zinc Scrap] 
    --> Sand-Casting and Sheet-Metal Spinning 
    --> Hand-Engraving & Chemical Finishing 
    --> Electroplating & Quality Certification 
    --> Export Logistics (Major US & EU Chains)

Data-Driven Metrics

• Export Revenue: Moradabad metalware exports contribute significantly to India's overall handicraft export earnings, serving premium retail segments globally.
• Employment Multiplier: The metalware industry supports direct and indirect livelihoods for over 4 lakh workers, including melters, spinners, and engravers in Western Uttar Pradesh.
• Environmental Transition: Over 50% of Moradabad’s traditional coal-fired furnaces have transitioned to cleaner natural gas (PNG) systems, reducing local air pollution.

Strategic Vector

The Ministry of MSME should fund a common hazardous-waste treatment facility in Moradabad to help small-scale electroplating units comply with international environmental standards at lower costs.